What is an Effective Website?

An effective website should consider the following elements:
1- Audience and purpose: an effective web site should be very aware of the audience it is targeting and has a very clear purpose. If the purpose of a website is not defined appropriately, viewers will be confused and might propose the question of what purpose this site serves? The targeted audience should also be clearly defined and held in the mind of the web site designer. Targeted audience should feel that the website is designed for them and it exists to answer their questions or satisfy their needs.
2- Content: a good web site should be always updated and should have accurate information. Audience should trust the web site and feel comfortable referring to it whenever they need. The content of the website should also be revised for grammatical or style problems.
3- Readability: any effective web site should be easy to read and follow. Ideas and suggestion presented in a web site should be consistent in order to help the audience to follow up easily. Titles and text should follow the same pattern in font size, bolding, and font style in order not to confuse the readers and keep consistency.
4- Visual design: web site contents should be arranged in a sequential manner. Texts, images, and white spaces should be positioned in an appropriate way so the reader’s eyes are not tired and any reader can finds the suitable picture next to its proper text. Images should be attractive and useful yet, they should not be distracting from the main purpose of the web site.
5- Navigation: an effective web site should be easy to navigate and all links inside it should be valid and working. The content should be easy to upload and not take a long time. Pages should not be too long or too short. The web site should allow a smooth movement from one page to another without any breakage or distraction.