Ease

This advertisement papers was mostly on the easy side for me. I chose a subject a like which is coffee house or cafes. I also like rock music so Hard Rock Café was a perfect match for me to work on. Evaluating the picture it self was interesting as I have passion for finding how an advertisement can target a specific group of audience. The exciting part was choosing my own advertisement and even creates it. This is exciting because it opens up the opportunity for imagination and innovation which is not always granted when evaluating and advertisement. I tried to find something I have passion for and that’s why I chose Hard Rock Café. I took this picture on a trip to Niagara Falls in Buffalo. I was not very lucky as it was cloudy so I ended up changing the picture to improve the sky color and allow a space for the eye to rest on. The empty space also directs the focus on the message of the advertisement, Hard Rock Café.

My favorite part was the slogan that I made up because it summarizes a strong message to targeted customers. I consulted the Design Basics chapter in the Penguin Handbook to be familiar with all of the elements that I needed to include in my advertisement. This chapter also helped me analyze the colors in the advertisement to show their importance and effects on the audience. The most important part of the advertisement was the car coming out of the brick wall. This car serves the Hard Rock concept. The classic car itself gives the advertisement and the café a sense of authenticity that touches the audience’s imagination. The slogan, “No Matter What, We’ll Get You Through”, along with the car picture, emphasizes the concept of hard rock to target the fans of hard rock and coffee. Hard Rock Café is usually available at metropolitan areas and this advertisement targets the demographics that live in such areas. The ad’s message is clear: hard rock fans come and get your coffee here. Hard Rock café is the place not only to get coffee, but also to eat, listen to great music, and hang out. I am positive that this ad serves its purpose perfectly. When customers see this add they will get the message. This project gave the opportunity to discover the artistic and innovative part in me. The fun part was adding this creativity to writing.